Thursday, 06 September, 2012
by Darren
Launched in 2003 by the industrial design and engineering team of Eric Kalen, Carl Magnuson, and Filip Sedic, intimate lifestyle company LELO has since expanded from a single office in Stockholm to a worldwide brand with over 200 employees in the U.S., Australia, Asia, and Europe. Now selling in over 40 international markets, LELO has more than doubled its sales volume annually since its inception.
At an average retail price of $100 per vibrator, LELO’s luxury products range from the diminutive “lipstick” model, MIA, and the motion-controlled, waterproof TIANI, to the ultra-high end, 24-karat gold-plated INEZ, priced at $15,000. In 2010, LELO expanded its offerings to include cuffs, ties, and blindfolds, as well as massage oils, candles, and a water-based personal moisturizer. In 2011, LELO debuted its SUSSURRA line of silk lingerie and loungewear, as well as PicoBong, a lower-priced brand designed to appeal to a younger clientele. Every one of LELO’s products is certified as body-safe before being brought to market.
LELO’s products have been featured in Forbes,Cosmopolitan, Elle, Women’s Health, Maxim, GQ, Wired, and the New York Times, among others. LELO recently appeared at the Las Vegas Consumer Electronics Show, and has signed partnerships to sell its products through Walgreens, Apoteket, and Wynn Las Vegas, as well as luxury boutiques in Los Angeles, New York, London, Paris, Rome, Berlin, and its native Stockholm.
